Download Mercedes Benz Cars Germany - Market Analysis: Using the by Thilo Ketschau PDF

By Thilo Ketschau

Seminar paper from the 12 months 2013 within the topic Economics - different, grade: 2,0, collage of technologies, Cologne, direction: advertising, language: English, summary: An research of the German car marketplace and the Mercedes-Benz automobiles department, as an actor in this industry, are performed. as a result first of all the suitable exterior elements for the German automobile marketplace are audited through studying its` political-legal, good value, sociological and technological components. Secondly an inner audit is completed through interpreting strengths and weaknesses of the German department of the corporate. for this reason a holistic photo of Mercedes-Benz vehicles` industry comparable state of affairs is assessed.

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