By Mark Blayney
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Seminar paper from the yr 2011 within the topic company economics - company administration, company Governance, grade: 1,3, collage of technologies Südwestfalen; Hagen, language: English, summary: these days we speak and listen to concerning the vast issues like “Globalisation”, “Internationalisation of markets” and “New applied sciences for Communication”.
In recent times, chinese language policymakers and company leaders have targeted major realization at the proposal of company tradition. This booklet will display the political, social and monetary components in the back of the big present curiosity in company tradition in China and supply quite a lot of case experiences that concentrate on how huge organizations like Haier, Huawei and Mengniu have tried to remodel their cultures, and the way they signify themselves as complying with the chinese language government’s interpretation of "positive" company tradition.
In dem Fachbuch behandeln die Autoren die Gebiete Innovation, Forschung & Entwicklung sowie Patentmanagement und betrachten dabei insbesondere leading edge Unternehmen, die in einem dynamischen und wettbewerbsorientierten Umfeld arbeiten. Ziel ist es, einen Überblick über gängige Konzepte des Patentmanagements zu vermitteln.
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