By Yu-li Liu,Robert G. Picard
With electronic media changing into ever extra well-known, it truly is necessary to research coverage and advertising and marketing ideas adapted to this new improvement. during this quantity, individuals research executive coverage for various media, together with electronic tv, IPTV, cellular television, and OTT television. in addition they handle advertising thoughts which could harness the original nature of electronic media’s innovation, creation layout, and accessibility. They draw on case reports in Asia, North the USA, and Europe to supply top practices for either coverage and advertising strategies.
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