By Daniel F Spulber
This e-book presents a complete and built-in method of administration approach that's in accordance with economics. A simple introductory procedure textual content that integrates monetary research with administration approach, it takes under consideration international pageant and high-tech (Internet) advancements, and acknowledges that businesses this present day can not anticipate to maintain aggressive virtue yet needs to depend on innovation (of items, methods, and transactions). even if the various rules are illustrated with numerical examples, the textual content doesn't require a history path in economics or arithmetic, and doesn't include technical graphs or equations. therefore, the e-book is acceptable for undergraduate managerial economics and process classes, in addition to for introductory MBA classes in enterprise technique and as a better half to case studies.
The strength aspect Slides for every of the chapters is obtainable upon request for all teachers who undertake this ebook as a direction textual content. Please ship your request to sales@wspc.com.
Contents:
- Management Strategy:
- Designing administration Strategy
- Value-Driven Strategy
- The industry Compass:
- Customers and Suppliers
- Competitors and Partners
- The Organizational Grid:
- Organizational constitution and Performance
- Organizational skills and Incentives
- Competitive Advantage:
- Competitive virtue and price Creation
- Transaction expenses and the Firm's Vertical Structure
- Competitive Strategy:
- Price management Strategy
- Product Differentiation Strategy
- Transaction Coordination Strategy
- Entry Strategy
Readership: Undergraduate scholars in managerial economics and enterprise process classes; graduate MBA students.
Read Online or Download Economics and Management of Competitive Strategy PDF
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