Download Consuming Books: The Marketing and Consumption of Literature by Stephen Brown PDF

By Stephen Brown

The paying for, promoting, and writing of books is a massive within which advertising and marketing looms huge, but there are only a few books which take care of booklet advertising (how-to texts excepted) and less nonetheless on booklet intake. This leading edge textual content not just rectifies this, but additionally argues that faraway from being indifferent, the ebook company in reality epitomises today’s leisure economic climate (fast relocating, hit pushed, extreme festival, fast technological swap, etc.).

Written through a powerful roster of popular advertising and marketing specialists, many with event of the e-book alternate and all talented writers of their personal correct, Consuming Books steps again from the practicalities of e-book advertising and marketing and takes a glance on the from a broader purchaser learn point of view. inclusive of 16 chapters, divided into 4 free sections, this key textual content covers:

* a old overview
* the usually acrimonious marketing/literature interface
* the shoppers of books (from e-book teams to bookcrossing)
* a attention of the tensions that either literary kinds and agents feel.

With whatever for everybody, Consuming Books not just enhances the ‘how-to’ style yet offers the intensity that past reports of ebook intake conspicuously lack.

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